Educational Advertising
نویسندگان
چکیده
منابع مشابه
Advertising Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...
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I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...
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The C1 billion government drive to integrate information and communications technology (ICT) into UK schools and colleges has been "rmly focused on the technological transformation of the teaching profession. In particular, the establishment of a National Grid for Learning (NGfL) remains dependent on the successful &selling' of ICT to teachers; many of whom have previously proved unwilling to u...
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ADVERTISING The Advertising Major The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. The capstone pro...
متن کاملActivity-Based Advertising: Auctioning Advertising in Context
Internet advertising has seen tremendous revenue growth through its ability to effectively target consumer interest. However, it fails to reach consumers in as wide a range of activities as traditional advertising. This paper describes the opportunity for performing highly targeted activity-based advertising. By better representing human needs and activities, it will become possible to effectiv...
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ژورنال
عنوان ژورنال: The School Review
سال: 1912
ISSN: 0036-6773
DOI: 10.1086/436001